- The campaign was developed in-house by BBC Creative, who worked in partnership with the renowned graffiti writer turned artist INSA.
- This brand campaign highlights the many BBC World Service local languages that are now available to audiences in East Africa.
- This successful on-ground event has previously seen unique murals created in India and Nigeria.
British Media house, BBC World Service, has
made a huge splash in Nairobi, Kenya by commissioning a huge art
installation to support their Make More Of Your World campaign.
The campaign was developed in-house by BBC
Creative, who worked in partnership with the renowned graffiti writer
turned artist INSA. INSA is at his very best when on location, creating
bright and beautiful artworks straight into the environment.
This successful on-ground event has previously
seen unique murals created in India and Nigeria. There will be a unique
gif available of the piece when it is finished.
This brand campaign highlights the many BBC World Service local languages that are now available to audiences in East Africa.
These include language services in Afaan
Oromo, Amharic, Kinyarwanda, Kirundi, Somali, Tigrinya and Kiswahili.
Those interacting with the piece will be encouraged to see the BBC as a
news provider that offers something unique for audiences.
The campaign drives people to consume BBC News content to help them make more of their world!
BBC Africa ensures a pan-African approach to
the output, offering its audiences opportunities to join the global
conversation. BBC Africa has teams based in London and across much of
Sub-Saharan Africa and has well-established production centres in
various cities.
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